Wednesday, August 24, 2011
Friday, July 8, 2011
Thursday, January 13, 2011
Thursday, January 6, 2011
Wednesday, December 22, 2010
Thursday, November 4, 2010
Friday, September 17, 2010
Monday, September 13, 2010
I love this...an small exerp from Digital Music News' 'Daily Snapshot' - Publisher Paul Resnikoff
"And what a riddle corporate music created. Hard to get respect in your early 20s, you lose your A&R ears by your 30s, and you're an old fart at 50. Toss a midlife crisis into the mix, and the fun really begins."
"And what a riddle corporate music created. Hard to get respect in your early 20s, you lose your A&R ears by your 30s, and you're an old fart at 50. Toss a midlife crisis into the mix, and the fun really begins."
Thursday, September 9, 2010
Well Lookey Here: MTV Suddenly the Largest Music Site...
When it comes to amassing music audiences online, powerful allies come in
handy. That's the lesson being taught by MTV Networks, which recently
parlayed an ad-serving relationship with Warner Music Group to claim the top
traffic slot among music sites in August. MTV's 53 million-strong unique
visitors edged out Vevo, which claimed 49 million, according to the latest
Comscore Media Metrix rankings.
That was followed by MySpace Music, which lured 26.4 million uniques. AOL
Music claimed fourth place with 22 million, while ToneFuse Media scored 5th
with 19.2 million.
This is more than just a numbers game, especially when it comes to
advertisers. Part of the Vevo strategy is to amass an utterly huge audience
and reach, a position that theoretically makes the decision easy for
advertisers. Seems like MTV Networks has similar designs, and a 165-percent
year-over-year gain now places the company in a totally different
negotiation with major brands.
Source: Digital Music News
When it comes to amassing music audiences online, powerful allies come in
handy. That's the lesson being taught by MTV Networks, which recently
parlayed an ad-serving relationship with Warner Music Group to claim the top
traffic slot among music sites in August. MTV's 53 million-strong unique
visitors edged out Vevo, which claimed 49 million, according to the latest
Comscore Media Metrix rankings.
That was followed by MySpace Music, which lured 26.4 million uniques. AOL
Music claimed fourth place with 22 million, while ToneFuse Media scored 5th
with 19.2 million.
This is more than just a numbers game, especially when it comes to
advertisers. Part of the Vevo strategy is to amass an utterly huge audience
and reach, a position that theoretically makes the decision easy for
advertisers. Seems like MTV Networks has similar designs, and a 165-percent
year-over-year gain now places the company in a totally different
negotiation with major brands.
Source: Digital Music News
Looks Like They're Sleeping Together, After All: Hurley Sponsoring Weezer
Listening Parties for the Album, 'Hurley'...
Call it a sellout, call it whatever you want. But Hurley is definitely
sponsoring Weezer's upcoming album, which is actually titled...'Hurley'.
Earlier, Weezer denied that Hurley had directly paid for the album title,
though the lines are now blurry at best.
The partners are also collaborating on limited-edition gear and contests,
part of an incredibly brash marketing handshake. Gotta love crass
commercialism, but at least someone's getting paid.
Source: Digital Music News
Listening Parties for the Album, 'Hurley'...
Call it a sellout, call it whatever you want. But Hurley is definitely
sponsoring Weezer's upcoming album, which is actually titled...'Hurley'.
Earlier, Weezer denied that Hurley had directly paid for the album title,
though the lines are now blurry at best.
The partners are also collaborating on limited-edition gear and contests,
part of an incredibly brash marketing handshake. Gotta love crass
commercialism, but at least someone's getting paid.
Source: Digital Music News
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