Thursday, September 9, 2010

Looks Like They're Sleeping Together, After All: Hurley Sponsoring Weezer
Listening Parties for the Album, 'Hurley'...

Call it a sellout, call it whatever you want. But Hurley is definitely
sponsoring Weezer's upcoming album, which is actually titled...'Hurley'.
Earlier, Weezer denied that Hurley had directly paid for the album title,
though the lines are now blurry at best.

The partners are also collaborating on limited-edition gear and contests,
part of an incredibly brash marketing handshake. Gotta love crass
commercialism, but at least someone's getting paid.

Source: Digital Music News

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