Thursday, September 9, 2010

Well Lookey Here: MTV Suddenly the Largest Music Site...

When it comes to amassing music audiences online, powerful allies come in
handy. That's the lesson being taught by MTV Networks, which recently
parlayed an ad-serving relationship with Warner Music Group to claim the top
traffic slot among music sites in August. MTV's 53 million-strong unique
visitors edged out Vevo, which claimed 49 million, according to the latest
Comscore Media Metrix rankings.

That was followed by MySpace Music, which lured 26.4 million uniques. AOL
Music claimed fourth place with 22 million, while ToneFuse Media scored 5th
with 19.2 million.

This is more than just a numbers game, especially when it comes to
advertisers. Part of the Vevo strategy is to amass an utterly huge audience
and reach, a position that theoretically makes the decision easy for
advertisers. Seems like MTV Networks has similar designs, and a 165-percent
year-over-year gain now places the company in a totally different
negotiation with major brands.

Source: Digital Music News

No comments: