Every day I get e-mails, blog posts, Facebook comments etc...about the latest and greatest places on the web to host and promote your music. Most of which do what they say they do...allow you to upload your music and create an artist page. That is all well and good...I have several of them myself and they look great when I google my name and it comes up with 530,000 results [most of which are not related to me whatsoever...lol]. I agree every artists should promote their music wherever and whenever they can....however the disturbing thing is the emphasis these days seems to be on how many artist pages you create on the web rather than getting out there and playing live shows.
For the most part many of these pages generate very little to zero digital sales unless you are with a major label [that's an entirely different blog post...lol]. That's just the way it is my friends. Myspace for example...has millions of indie artist all following the same "internet music guru" advice and setting up these pages all over the net. It easy to get lost in the crowd and have very little sales results let alone anyone actually hit on your artist page. The other pit falls of these types of sites is that many artist don't take the time to read the fine print and may inadvertently sign their digital right away!
I will guarantee you that you will sell more music playing live show regularly than you will by having artist pages all over the internet. By playing live you create a "captive" audience paying all of there attention to you for the time you are performing. Not surfing through millions of bands on the net....actually watching and more importantly listening to you! It may only be 100 people on a Friday night in Woodstock Ontario but I will bet the farm as an indie artist you will sell more music in that one night than in 6 months of digital download sales on the net if you market yourself correctly to those 100 people.
My point is...don't rely solely on those internet net distributors to sell your music. Get out there and play live...meet for fans [yes shake their hands in person]...win over new ones...make then feel like they are part of something special.
For the most part many of these pages generate very little to zero digital sales unless you are with a major label [that's an entirely different blog post...lol]. That's just the way it is my friends. Myspace for example...has millions of indie artist all following the same "internet music guru" advice and setting up these pages all over the net. It easy to get lost in the crowd and have very little sales results let alone anyone actually hit on your artist page. The other pit falls of these types of sites is that many artist don't take the time to read the fine print and may inadvertently sign their digital right away!
I will guarantee you that you will sell more music playing live show regularly than you will by having artist pages all over the internet. By playing live you create a "captive" audience paying all of there attention to you for the time you are performing. Not surfing through millions of bands on the net....actually watching and more importantly listening to you! It may only be 100 people on a Friday night in Woodstock Ontario but I will bet the farm as an indie artist you will sell more music in that one night than in 6 months of digital download sales on the net if you market yourself correctly to those 100 people.
My point is...don't rely solely on those internet net distributors to sell your music. Get out there and play live...meet for fans [yes shake their hands in person]...win over new ones...make then feel like they are part of something special.
Posts
No comments:
Post a Comment